Food­Docs

Project description

Introduction

As the designer and front-end developer for FoodDocs, a global B2B SaaS platform, I manage their visual presence and web architecture. I handle their app UI/UX, maintain their design system, and code custom CMS pages using HTML, CSS, and JavaScript. I also built a lead-gen system of 200+ assets (ebooks, infographics, motion, video) that drives 1,500+ daily visits and ~60% of all incoming leads.

Project details

Details
Date

2020 / Ongoing

Client

Fooddocs OÜ

B2B SaaS platform
Role

Designer Web Developer Illustrator Animator Video Editor

Home page
Visit website

Created a lead-generation engine for FoodDocs consisting of over 200 marketing materials (posters, ebooks, infographics), generating 1,500+ new daily visits and approximately 60% of all platform leads.

FoodDocs marketing materials collage

I have created animations to showcase product features inside the FoodDocs' app

FoodDocs educational instructions animation FoodDocs overview animation

Appstore preview images (increased app downloads by 20% within few months compared to previous image versions)

FoodDocs Appstore preview image 1 FoodDocs Appstore preview image 2

FoodDocs' X-mas office party 2021 (first on the right with a sweater is me)

FoodDocs Christmas party 2021